NTB told to change marketing strategy

Travel trade associations in the country have asked Nepal Tourism Board (NTB) to change traditional marketing strategy to cash in on the mobility of tourists from around the world.

The made such request during a series of interaction that NTB held with different travel trade associations on its marketing and promotion strategies.

According to a press statement, NTB held inteactions with Adventure Sports Tourism Society (ASTS), Society of Travel and Tours Operators Nepal (SOTTO), Airlines Operators Association of Nepal (AOAN), Board of Airlines Representatives of Nepal (BARN), Nepal Mountaineering Association (NMA), Village Tourism Promotion Forum Nepal (VITOF) and Himalaya Rescue Association (HRA).

In the discussion, representatives of ASTS requested NTB to promote adventure sports like Tenzing Hillary Everest Marathon, ultra light, paragliding, bungee jumping, elephant polo and elephant race and festivals in the international travel marts by publishing dedicated brochures, CDs and posters.
Similarly, Santa Subba, president of HRA, proposed to the NTB to open a Tourism Crisis Response Center to address the crisis issue from one single center. Representatives of VITOF requested the NTB to support their training programs on home stay.

"NTB welcomes the proactive and positive responses made by tourism associations. We need collaboration and cooperation of tourism associations to move ahead in the international market to achieve the desired goal,” Subash Niroula, acting CEO of NTB, said in the statement.

source: the himalayan times,24 July 2013